I gave a keynote at theCanadian Marketing Association’s Marketing Week
conference in Toronto a couple of days ago. It was a new talk, and I tried to
structure it carefully. I’ve gone through my slides, and here’s an
extended summary of what I said (or meant) in this 35-minute (?) talk.
Title: After Conversation: Markets as Networks.
Part I: Networked Markets
As Doc Searls said, markets are conversations. But, Doc said something else
that I think is just as brilliant: “There’s no market for messages.”
That’s harder for marketers to hear, since it points to the essential fact
of traditional marketing: The people marketers are talking to generally
don’t want to hear from them. And I want to add one more thought to this
mix: Markets are also networks.
Traditional markets co... (more)
By the way, if Ellen Degeneres wants to respond in a reasonable and
constructive way to the lawsuits over her use of song snippets to dance to,
she could always start using Creative Commons-licensed music, with a nice
plug for the open-hearted musicians making our lives more tuney.
... (more)
Google has announced a revised settlement [redlined pdf faq pdf] that it
hopes will address the concerns raised by the Department of Justice and many
other groups.
Here’s a summary of the summary Google provides [pdf], although IANAL and I
encourage you to read the summary, which is written in non-legal language and
is only 2 pages long:
1. The agreement now has been narrowed to books re... (more)
Wireless Technology Magazine
I got my Droid about five days ago, and immediately took it on the road with
me, which meant I didn’t have the quality time I wanted to settle into a
nook and read Persian love poetry to it. But, I did get a sense of how it
looks to a a rushed n00b. Also, I come to it from a Blackberry 8830, not from
an iPhone, so my expectationshave been set rather low in som... (more)
Holy cow!
The Open Net Initiative, a group that monitors government filtering (=
censorship) of the Internet held a book launch at the United
Nations-sponsored Internet Governance Forum in Sharm El Sheik. A poster for
the book — Access Controlled — contained the sentence: “The first
generation of Internet controls consisted largely of building firewalls at
key Internet gateways; China’s... (more)
David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."
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