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David Weinberger

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Pew on How We Get Our News These Days

Among those who get news online, 75% get news forwarded through email or posts on social networking sites

Pew Internet has published the results of an important survey on how we’re getting our news today.

I haven’t read the whole thing but one little point leaps out already:

Among those who get news online, 75% get news forwarded through email or posts on social networking sites and 52% share links to news with others via those means.

Note that this breaks the usual rule that 1% of the online population does the work that the other 99% “consume,” which applies (extremely roughly) to Wikipedia edits, tagging, etc.

[LATER that day:] In fact, it’s fun watching tidbits from the report surfacing on Twitter.E.g. Jay Rosen @(jayrosen_nyu) points to Micah Sifry’s writeup (@Mlsif). Scott Rosenberg (@scottros) reminds the Pew folks that “participatory news consumer” is an oxymoron. Meanwhile, Steve Rubel (@steverubel) points to Mike Melanson’s post at ReadWriteWeb about a report that says that Facebook drives three times as much traffic to broadcast media websites than Google News does.

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David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."