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How many birds are killed by cats? How many people subscribe to the Boston Globe online?

How many birds do domestic cats in the United States kill every year? You win if your answer is within an order of magnitude in either direction. However, you don’t actually win anything.

The answer comes from the journal Nature Communications as reported here

To reveal the answer, select the black box. (This assumes you don’t have black set as your selection color.)

“We estimate that free-ranging domestic cats kill 1.4 to 3.7 billion birds and 6.9 to 20.7 billion mammals annually.”

And now for extra credit, within an order of magnitude, how many people subscribe to the online version of the Boston Globe? Hint: It costs $3.99/week. Hint: Greater Boston’s population is about 4M. Hint: This quarter, online subscriptions rose 8%. (The answer comes from an article at BizOnline.)

28,000

By the way, I occasionally like to acknowledge that the “order of magnitude puzzle” was invented by my famous friend Paul English.

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David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."