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David Weinberger

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I’m tired of your attitude

I remember well the first time I heard the word “attitude” used to mean “negative attitude.” It was shortly after John Lennon had been killed. I was in a mall and the poster shop was selling some crappy Lennon memorial posters at jacked up prices. I was devoted to Lennon, and muttered something about it being opportunism. “You got an attitude,” the clerk said, sneering. “I don’t need your attitude.”

I was tempted to say, “Yes, I have an attitude. We all have attitudes.” But I knew what he meant.

Likewise, nowadays I hear weather forecasters predicting that there will be “some weather moving in.” No, there’s always weather. They mean “severe weather” or maybe just “noticeable weather.” I do sometimes correct them, but since they’re on tv, it hasn’t yet had an effect. Except on my wife who finds it charming every time I do it, or so I choose to believe.

This is far from the first time a quality has been taken as denoting a particular value when used unadorned. “He has a temperature.” “You’ve got a reputation.”"He’s in a mood.” I suppose you could even put “a person of color” into that category. So, it happens.

But that won’t stop me from whining about it.

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David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."