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David Weinberger

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The kids are reading more than we thought

A fascinating new report from Pew Internet includes the following:

As with other age groups, younger Americans were significantly more likely to have read an e-book during 2012 than a year earlier. Among all those ages 16-29, 19% read an e-book during 2011, while 25% did so in 2012. At the same time, however, print reading among younger Americans has remained steady: When asked if they had read at least one print book in the past year, the same proportion (75%) of Americans under age 30 said they had both in 2011 and in 2012.

In fact, younger Americans under age 30 are now significantly more likely than older adults to have read a book in print in the past year (75% of all Americans ages 16-29 say this, compared with 64% of those ages 30 and older). And more than eight in ten (85%) older teens ages 16-17 read a print book in the past year, making them significantly more likely to have done so than any other age group.

Also:

…younger Americans have a broad understanding of what a library is and can be—??a place for accessing printed books as well as digital resources, that remains at its core a physical space.

Overall, most Americans under age 30 say it is “very important” for libraries to have librarians and books for borrowing;

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David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."