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David Weinberger

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Manifest Netiny

That title is supposed to be a very bad play on “Manifest Destiny,” the 19th century American assumption that of course European-Americans will master the entire stretch of the country, transforming it according to their cultural norms. What, we’d stop in Sheboygan? Pshaw!

We have the same narrative now with the Net. Of course the Net will continue until every region is hooked up. Of course it will go beyond humans until every conceivable device is chattering over the Net. Of course! What, we’d stop with the affluent or with the human? Pshaw!

I’m not say that this narrative is wrong, just as Manifest Destiny triumphed. I’m just pointing out that it’s a narrative, and not actually a destiny.

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David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."